A scholarly work on the fundamentals of mass communication which media students and practitioners must be aware of. Dr J V Vilanilam, with his wide understanding of the subject, cites works of eminent scholars, the emerging approaches to mass communication and explores the moral and ethical intricacies of the subject in 'Mass Communication Basics: A Reader for Students and Practitioners'.
Several universities and colleges in India teach mass communication. Still, there is an absence of serious textbooks on the subject. This book by Dr Vilanilam fills that vacuum, providing a comprehensive overview of the fundamentals, and in an Indian context.
Size: Demy 1/8
Edition: 2014 July
Mass Communication Basics: A Reader for Students and Practitioners
- Publisher: Kerala Press Academy
- Category: English Media Study
- Availability: In Stock